Building brand community on the Harley-Davidson Posse Ride INTRODUCTION You have recently joined the management team at Harley Owners Group. Citation: Fournier, Susan M. “Building Brand Community on the Harley-Davidson Posse Ride.” Harvard Business School Video Supplement Building brand community on the Harley Davidson. Posse Ride. Problem Statement: Evaluate Harley’s strategy and performance in. “getting close to its.

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On May 30,Calvin Klein, Inc. Susan Fournier and Jill Avery. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. Your request to send this item has been completed.

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It was a case that would potentially rewrite the rules of fashion licensing and distribution, and bring into the limelight the tensions faced by every brand steward attempting to balance revenue growth goals with preservation of the equity of the brand.

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A case study in which a newly hired manager with Harley-Davidson rides along on the cross country posse communiyy with Harley owners in order to get close to the customer and determine their wants and needs. Present to your audience Start remote presentation.

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