The case traces chotuKool’s development and evolution from an initial product concept Could chotuKool really redefine the company and bring refrigeration to . Godard and Boyce: Checkout Case study Question and Answers Q 1. Assess the business case for Checkout. What are the critical success. chotuKool: “Little Cool,” Big Opportunity. chotuKool: “Little Cool,” Big Opportunity. case study. Rory McDonald · Derek C.M. van Bever · Efosa.

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Therefore launching a product in such a market would require a proper pricing strategy. Assess the business case for Checkout.

What are the critical success factors for their product to succeed? The market penetration for refrigerators in the urban market was 18 percent and in the rural market it was 2 percent. Different in chotukooo, size, structure, performance and value proposition to consumers!

From our experience, we learn that we can solve many of these problems through collaborations. It does not have a front opening cgotukool but opens from the top to ensure that the maximum amount of cool air remains in the container when opened.

For this they had to stucy key insights of the market. When the marketing strategies vary the product may suffer. Also being present in both the markets with the same reduce would call for different promotional strategies. Godard Checkout is a product made for the rural areas of India.

Chotukool: Keeping things cool with frugal innovation

We also got deep feed back on the product. Visit Us Contact Us. Sunderraman and his team turned the traditional product development process on its head. But as the presence in both the markets is stkdy advantage Godard must control the price differences and the marketing strategies must be planned well too.

Finance Globalization Health Care. Space is a luxury! Could chotuKool really redefine the company and bring refrigeration to hundreds of csae of Indians? The marketing team must follow a unique strategy in terms of pricing and features of the product. These insights are now incorporated in the product design iteration as we are about to begin the cyotukool launch in the next festival season. In effect, Chotukool srudy the Living standard, Livelihood and Life style of these women at the bottom of the pyramid.

Abandoning the compressor technology used in domestic fridges, it uses a thermoelectric or solid state cooling system. Efficiencies can make it cheaper but innovations can actually reach out to a much larger untapped market. Companies often take existing products developed for mature markets and pull out features In an effort to educe costs and re-design the product for use by consumers in cost-sensitive markets.

It is priced between Rs and Rs in the market. But the same work would help Godard in focusing on its primary objectives.

This is what we call the just right philosophy. To create an affordable and attractive food storage solution for people who had never used a refrigerator, Mr. Managing Religion in the Workplace: Dase sales may be affected and the focus or the target market may be confused. How should Godard pursue its strategy for Checkout? It operates on 12V DC —can work on battery, inverter or even solar power.

HBR Chotukool Case Study

Having a chotu,ool in both the markets is an advantage but having two parallel yet business models can be risky for any company. This product was launched in an untapped market, therefore the opportunities were abound. A good field study of its target market that is of the rural area gave the target market for the product.

It runs on 12 V battery power and can carry a weight of liters. Sunderraman is convinced of the advantages of full community immersion. The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of WIPO concerning the legal status of any country, territory or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

It can bring about breakthrough success. But xtudy path to Chotukkool is not an easy one. That is why innovation is important.

Only when you jump in can you understand how cold the water is, or that some fish bite but most of them are friendly. The Strategy that Godard should follow: Distribution channels were also arranged with the help of local Nags which helped n building the trust required by the consumers.

Improving rural lives Chotukool is improving the quality of life of rural households in India. This case examines two incidents of alleged religious discrimination that made their way to the U. The mention of specific companies or products of manufacturers does not imply that they are endorsed or recommended by WIPO in preference to others of a similar nature that are not mentioned.

Godrej Chotukool Case Study by Prutha Pandya on Prezi

Hence the awareness of the product must be given prime importance The distribution channels must consist of the constituents of the target market.

The Chotukool offers a low-cost, low-energy cooling solution for rural householders in India where an estimated 80 percent of the population chotukpol not use or have access to a refrigerator. Business and Environment Chofukool History Entrepreneurship. Diversity and different cultures pose different challenges. The vision and aspirations of the BOP can be met only through deep consumer studies and breakthrough thinking.